I know everyone knows about the normal marketing stuff, Twitter, Facebook, Blogging, YouTube. There is one thing that I am not sure is said enough. You should make sure to plug each one marketing medium in every other marketing medium It should be possible to find everywhere you post stuff by simply visiting a single source you have marketed on.
This seems simple but I am not sure everyone understands it. I call it a large net. If you have a large net you will more than likely get seen more, have a longer time in front of people who do see you, and eventually be remembered. Remember that it is good to have a website, but a simple site does not really attract people as much as a great tweet or other social post. So if your social networks all pointed to your site then you can guide people to where you want them to land therefore catching more people.
You do this a lot with profiles. You should spend a lot of time thinking about how your profiles can guide people to where you want them to go. The fact is if you write or post something interesting not everyone will follow you, but a ton of people look at you. Make sure what they see is potentially worth them clicking, remembering, and noting in the minds.
This will gain you a lot of potential beyond every one of your content pieces. Make sure you always go back and look at your profile and see what else you might do to make it better. Now when a person looks you up they will be in the net and have yet another possibility to click another link to read more of your content and ideas.
Cast a big net, and keep improving that net with great content and links and you will see success.
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