So, I am going to throw this out there, I hate math and statistics. With that let me tell you how important they are to understand. Without math and statistics on your side you are doomed.
So with this mindset, I live in a world that math and stats matter. I hate it, but it is true. For example, if you want to be successful with you kickstarter, or Greenlight you can start throwing down simple math to see how you get to victory. I won’t go into the math, but trust me the numbers are all on the internet just start making equations and get a good understanding of what needs to happen to make your goal possible.
I think my most recent mathematical observation was on Twitter. I noticed that, women are the fastest growing demographic for gaming. With that I dug up statistics of how many males vs. females I had following me on Twitter. It was bad. I only had 3% women following me. So obviously I was talking simply to a male audience, either where I was talking, or how I was talking.
So I started trying to do several different things to see if I could get that number to increase. I changed one thing to start, I started putting more images in my Tweets. That started the number of women rising. I also started adding more, what I call mental content, like relate-able quotes etc. Both those changes increased my percentage drastically. Yes it is true, it looks like women are more intellectual than guys. 🙂
All of that was possible through statistics and math related to an actual situation in reality. With information and data you are able to make changes and see the trends. You are able to see mistakes that are not readily apparent in your current successes. You can change subtle things and see how the numbers change and better position yourself in the community you are in. Don’t overlook math and statistics, they are powerful and useful bits of information. I suggest obsessing about them at least once a week.
I’ll leave you with this statistic – 4,869,900 page views per day on Kickstarter
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