I have a theory. If you are going to make a game, you should entertain from day 1. Not just when the game is released.
What does this theory do for me? I strive to release content daily that entertains, helps, and energizes people. If you realize that game development is entertainment then things like marketing and game design become one and the same. If you are dull and drab in your development of the game chances are that will show in the game itself. If you move in a direction of entertaining game development you will inject a life into your game that will be felt while playing it.
This also helps you create a community. It drives me to write blogs, to tweet about our progress. If you give yourself the need to have the development cycle be just as fun as playing the game itself it is highly motivating to you and your fans.
I always tell myself – Always be entertaining
You’ve played games that feel dead inside, and you’ve played games that feel like they were made with love. My theory is that the energy that the developers had trickles in to the product and without a feeling of entertainment during the development cycles there is just no life to the product. I could be wrong, but I don’t think so. Worst case here is that it makes the hard work more enjoyable and keeps me motivated.
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